Entrepreneur and Business Resources
Integral Methods and Technology
Governance and Investor Responsibility
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Framework of a Business Plan
Executive Summary
• a brief description of the company and type of business
• a summary of the business nature
• a description of the experience and expertise of the management team
• a summary of the product/service and competition
• a summary of financial history and projections
• funds required and equity offered to the investors
• a description of use of proceeds
• the timing of returns on investment and exit routes offered to the investor
Business Background
• a brief history and nature of the business
• the industry details of the business involved in
• a summary of the future of the business
Product/Service
• a description of the product or service
• the uniqueness of the product
• the present status of the product, that is, a concept, prototype or product ready for market
Market Analysis
• the size of the potential market and market niche you are pursuing
• a projection of the trends and future size of the marketplace
• the estimated market share
• a description of the competition
• the marketing channel
• a summary of the potential customers
• the possibility of related or new markets that can be developed
Sales and Marketing Strategy
• the specific marketing techniques planned to be used
• the pricing plans and comparisons with pricing adopted by competitors
• the planned sales force and selling strategies for various accounts and markets
• the specific approaches for capitalizing on each marketing channel and comparison with other practices within the industry
• details of advertising and promotional plans
• a description of customer service - which markets will be covered by direct sales force, which by distributors, representative or resellers
Production/Operations
• a description of the production process
• details of the production costs, including labor force, equipment, technology involved, extent of subcontract, supplier
Management
• an organization chart showing the corporate structure
• a summary of the board of directors and key employees and details of their skills and experience
• a list of the remuneration for all levels of staff
• a proposed plan of how to retain key staff
Risk Factors
• a description of the major problems and risks relating to the industry, the company and the product's market
Financing Sought
• a description of the type of financing, such as, equity only or a combination of equity and loan, and stock options to the investor
• the capital structure and ownership before and after the financing
Return on Investment and Exit
• details of the timing and expected return of the investment
• a summary of the exit strategies, such as initial public offering, sale to a third party or management buyout
Use of Proceeds
• specify how the capital will be spent, that is, what amount of capital will go to which items
Financial Summaries
• a summary of the company's financial history and projections of three to five year period
• details of the principal accounting policies of the company and the major assumptions made about the projections
Appendicies
• resumes of key management and employees
• detailed financial forecast and assumptions
• market research report
• company literature and brochures and pictures of the
product